Isprava, a leader in luxury home building, collaborated with Brego Business to redesign their website, enhancing speed, mobile responsiveness, and user experience. The updated site now effectively showcases Isprava's luxury properties, boosting engagement and brand presence.
Isprava
About the Company
Industry: Luxury Real Estate
Type: Privately Held
Isprava is a luxury home builder known for creating stunning, high-end properties across India’s most coveted locations, including Goa, Coonoor, and Alibaug. Since its inception, Isprava has built a reputation for blending exceptional craftsmanship with thoughtful design, providing clients with unique, personalized homes that reflect elegance, comfort, and modernity.
Isprava’s homes are not just properties but sanctuaries where families can create lifelong memories. With a strong focus on sustainability and luxury, Isprava has delivered over 110 homes to an elite clientele and continues to lead the market with its unparalleled attention to detail and bespoke services.
Problem Statements
Overwhelming website design: The previous website was overloaded with information and visuals, making it difficult for users to navigate.
Low website performance: The website had slow load times, leading to a high bounce rate and poor user experience. Non-
Responsive design: Isprava’s website was not optimized for mobile devices, affecting a significant portion of users accessing the site on smartphones and tablets.
Difficult website maintenance: Updating content and images was a cumbersome process, leading to outdated information being displayed.
Our Solution
UI/UX audit: Brego conducted a detailed audit of the website’s user interface and user experience, identifying key areas for improvement, including layout simplification and performance enhancement.
Redesign for minimalism: Brego revamped the website, adopting a clean, minimalistic design with ample white space, allowing the luxury homes to be the focal point.
Mobile optimization: The new website was designed to be fully responsive across all devices, ensuring a seamless experience for users on mobile, tablet, and desktop platforms.
SEO and performance enhancement: The website was optimized for speed and SEO, improving search rankings and reducing load times for a smoother user experience.
Results
Improved user experience: The streamlined, minimalistic design enhanced user navigation, making it easier for potential clients to explore properties.
Faster load times: The website’s load times improved significantly, reducing bounce rates and enhancing the overall performance.
Mobile responsiveness: The new design ensured that users across all devices had a seamless browsing experience.
Higher engagement: The improved user experience and aesthetics led to greater engagement, with users spending more time exploring properties.
Benefits and ROI
Enhanced brand image: The redesigned website helped Isprava showcase its luxury properties more effectively, reinforcing its position as a market leader in luxury real estate.
Improved performance: Faster load times and mobile optimization resulted in lower bounce rates and higher user satisfaction.
Operational efficiency: The new, easy-to-maintain website allowed Isprava’s team to keep the site updated with the latest listings and company information effortlessly.
ROI: Brego Business’s Website Redesign and Optimization solution resulted in a faster, more user-friendly website that improved Isprava’s online presence and engagement, reinforcing their market leadership in luxury real estate.
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